Rumson, NJ (PRWEB) November 19, 2013

Former Realtor.com CEO to head RETA: Real Estate Town Advocates Network; Network to propel ‘location, location, location’ to new heights; off and online!

Larry Vecchio, Founder and CEO of HomesInYourTown.com and HomesIn.com, a town and city-specific network of URLs and websites provided to the real estate industry, announced that Allan Dalton, former CEO of Realtor.com and President of HomesInYourTown, will also serve as President of the Real Estate Town Advocates Network.

The Real Estate Town Advocates Network, to be launched in the 1st quarter of 2014, will soon begin selecting interested real estate agents, “Ones who have long been primed to assume the official role of Real Estate Town Advocate for the town, towns, cities, villages or communities they already capably and enthusiastically serve and support, declared Vecchio.

The Real Estate Town Advocates Network and business model emerge out of the reality that the adage of ‘location, location, location’ significantly drives consumer real estate decision making and unquestionably speaks to the undeniable connection between real estate values and the promoted and perceived value of the neighborhoods, towns or cities where such real estate resides.

Home sellers are well aware that their homes location is a vital component that each buyer or investor factors into their highly thoughtful and strategic decision regarding the real or perceived value of the related community or town. Accepting this important relationship between the perceived value of a town and property values, calls into question, Whos job is it to formally and, with targeted and customizable off and online resources, market each specific town?

Dalton believes that the answer is, …that community-centric Real Estate professionals should assume such duties. Naturally, it is those Real Estate professionals who market themselves and their properties and are noted for serving their communities. Until now however, these professionals are mostly recognized for marketing specific properties or promoting themselves, which is separate from the promotional needs of the town. In effect, Real Estate professionals are advocating for the towns where they work…but not to the degree that commands community-wide appreciation and respect. Town residents are neither aware of this fact, nor view these professionals as their specific Real Estate Town Advocate.”

If ever marketing should be elevated by integrating or combining personal, property, and community-based marketing, it is now…due to the range, reach and influence of the web, observed Vecchio.

Vecchio further explained, As a way of seizing this robust opportunity, RETAs through HomesInYourTown.com and HomesIn.com will be providing select and civic-minded, community-centric agents, teams and brokerages with both the opportunity and years-in-the-making resources necessary to become the unequivocal, trusted real estate voice throughout towns of all sizes throughout North America.

Given the order of magnitude and consumer relevance of this concept and program, I have asked Allan Dalton, former CEO of Realtor.com and Co-Founder of RETA, to lead our network, Vecchio stated.

Dalton, named by NAR Realtor